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What is SEO and Why is it Important For My Online Business?

Search engine optimisation (SEO) is perhaps the single most important marketing tool for your online business.

Crafting your website to harmonise with the algorithms that search engines employ to rank websites based on ‘signals’ that your site emits is crucial to the growth and success of your online ventures.

While search engine algorithms are ever-changing as the internet evolves, so must online retailers adapt to keep their pages performing and relevant; always staying ahead of the curve with best practices to ensure the best possible rankings for their site.

Let’s take you through some of the key things to consider when formulating a winning SEO strategy.

Firstly, what is SEO?

A great place to start. In simple terms, SEO is the practice of optimising your website and web pages to climb higher in Search Engine Results Pages (SERPs). The goal is to increase the volume of traffic to your site; while making sure those visitors are likely to be interested in the service or product you’re offering. Quality and quantity of traffic is the perfect storm you’re looking to create.

Achieving a higher ranking in the SERPs allows businesses to attract targeted traffic. Engaging those who might already think to visit your site and engage in your output.

More targeted traffic equals higher click-through rates (CTRs) and the increase in exposure will result in more attention from potential customers. Bob is very much your uncle.

It’s even possible to direct potential clients to specific pages on your site by providing in-depth answers to the questions they might be searching for.

Applying basic SEO principles gives you the chance to drive targeted search traffic to either your homepage, specific product pages, or your blog content.

So why is SEO important?

Search engines are designed to make the process of looking for products quick and easy for the customer. It’s become such a universally-used tool that today, more than 90% of consumers use search engines to research potential purchases.

Importantly, of those 90%, a whopping 75% will never think to scroll past the first results page; while 30% will click on the very first result the search engine cares to spit out.

So, it’s easy to see why businesses invest plenty of their time and budget in ensuring their website is ranked as high as possible. The race to the top is a competitive one and, yes, SEO matters.

How search engines work

Once you’ve got your mind around how search engines work, it becomes much easier to formulate an SEO strategy that works for you and provides value for your customers.

It’s important to remember that search engines are not scrolling the entire internet in real-time looking for relevant pages. They’re quick, but not quite speedy enough yet to digest the billions of websites that exist to find a result.

Instead, when an online search is performed, the information being examined has already been logged and indexed by search engines—hence why the response times are so rapid.

For search engines to find the results quickly, they employ a system of crawling and indexing tools which allows them to extract the necessary information. As the internet continues to grow, so do these tools become more sophisticated and expansive to find those all-important results.

How can we help?

Even if you’re outsourcing your SEO strategy, it's good to have a grasp of the fundamentals so you know exactly what you're paying for.

Here at Sonder Digital, we make it our business to send out emails to our SEO clients so they are firmly in the loop. We want them to know what we’re up to…and why what we’re doing is important.

We offer video rundowns of our processes, to keep you informed and us accountable for the money you're spending each month. We’ve found this particularly valuable for smaller businesses who are investing a considerable slice of their marketing budget into long-term SEO strategies.

If you'd like some help with your SEO, then take a browse at our range of packages and, as ever, feel free to get in touch.

Other Relevant Resources

There's always more to learn, we recommend these blogs:

Welcome to Sonder Digital…Tom Galvin and Rob Larcombe!

The Value of Outreach and Collaborations with Micro-Influencers

9 Ways to Improve Your Passwords and Online Security

10 Handy Tips for Online Reputation Management

Back to All Resources

Posted by Steve Towells on March 24th 2022

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