Essentially I head up the marketing side of things at Sonder. That encompasses a lot of different areas and involves wearing lots of hats, but ultimately my role is to devise and manage our marketing services and ensure they’re always delivering results for our clients.
Probably planning marketing strategy. Working out how to get a business from A to B, and working out what's going to move the needle the most for the client in the most efficient way possible.
I love the digital world and how fast it moves. I hate sitting still and having the same processes on repeat - so I'm always looking to innovate. Whether it's something to help push us as an agency forwards or something for our client services, in this industry there's something new to learn every week. It's brilliant.