In the broadest possible sense, I’m responsible for the written content for Sonder and our vast range of clients. That can cover anything from on-site copy and landing pages, newsletters, blogs, articles, strategy and planning, and targeted SEO content.
Attention to detail. I was an editor in a previous life, so my handle on all things grammar and rules of language is generally watertight — meaning that everything that’s published is written to a professional standard. I also think I can be something of a chameleon when it comes to writing for customers, in that I’m able to create content that aligns with the in-house style of the client I’m working with.
The sheer variety of output. We have a broad client base, so you’re rarely writing about the same thing every day. I also really enjoy the research side of things; really drilling down into the inner workings of a company and their industry to create well-rounded, informed content.
Lead Copywriter