6 Tips for Supercharging Your Call To Actions

A call to action (CTA) is a website design element, typically in the form of a button or link, that encourages the user to take a specific journey on your website. It's a critical feature of digital marketing, one that guides users towards a desired action—anything from making a purchase, subscribing to a newsletter, or contacting the company.

To paraphrase Ron Burgundy: they’re kind of a big deal.

Here are some quick tips to supercharge your CTAs:

Choose blogs not banners

There was a time when banner ads ruled the digital marketing airspace. In 2023, however, embedding CTAs as anchor text in blog posts has proven to be a much more effective approach for increasing conversion rates. If there’s one thing Google values, it’s integrating links seamlessly and organically into content, which ultimately makes for a more engaging experience for your audience.

Custom CTAs FTW

Personalised content shouldn’t stop at blog posts or landing page copy—it’s also possible to impart your brand voice into calls-to-action. In fact, studies show that customised CTAs can convert up to 42% more visitors than their generic familiars. Tailoring your CTA to resonate with your specific target audience, using compelling action words can significantly enhance your conversion rates. Think learn more about our product or sign up for free rather than the vanilla click here.

Buttons increase engagement

While embedding CTAs into your on-page content is a perfectly effective approach, nothing says ‘click me’ like a well-designed button. Likely due to their visibility and ease of identification, button-style CTAs will increase click rates considerably. Remember, the design of your CTA, including its shape, colour, and style, plays a crucial role in attracting user engagement.

What's the worst that could happen?

Add an arrow!

Here’s a stat. Adding an arrow icon to the end of your CTA button can result in a 26% increase in clicks. This simple yet effective design element guides the users' eyes and makes abundantly clear the action you want them to take; the perfect combination of visual appeal and clarity.

Keyword-optimised CTAs

Using keyword research to optimise your CTAs can increase conversion rates. Understanding the language and phrases your audience uses in their searches allows you to craft CTAs that resonate more effectively.

The colour of conversion

Red CTAs outperform green ones. While there’s no definitive reason to suggest why this is the case, it's thought that the colour red might create a sense of urgency. Despite red’s engagement dominance, it's crucial to test various colours to find what best aligns with your brand and audience preferences.

How can we help?

Interesting stuff. By paying close attention to the design, placement, wording, and personalisation of your CTAs, you can significantly enhance your engagement and conversion rates, driving your digital marketing success to new heights. Want to find out more? Why not get in touch.

Other Relevant Resources

There's always more to learn, we recommend these blogs:

Behind the Scenes at Sonder: Jack Turner - Marketing Manager

3 Things You Can Do RIGHT NOW to Improve Your Website SEO

What Sort Of Digital Marketing Is Best For My Business?

Behind the Scenes at Sonder: Lillie Filtness - Head of Social

Back to All Resources

Posted by Steve Towells on November 14th 2023

Join The Mailing List

What's better than top tips, advice and special offers from Sonder, for free?!

Testimonials

Sonder are absolute game-changers! Their website revamp services are nothing short of extraordinary. I was blown away by the exceptional level of creativity and skill they brought to the table. From the very first meeting, it was evident that they genuinely care about their clients and take the time to understand their unique needs.

Griffin VA

Sonder Digital have designed and continue to host our website. They have understood very well our needs and managed to balance what would otherwise have been a pretty complex user journey. It is streamlined, concise and on brand. Their customer service is fantastic, you will always find a team member on hand to assist. We have worked with Sonder Digital now for over a year and have had consistently good service. Would highly recommend!

CitySpace London

The whole team were fabulous in helping us to pull together our vision of a new website. Great comms, professional, forward thinking and quick to offer suggestions and find solutions. We have ended up with a great looking website and wouldn't hesitate in recommending them.

Mud Mountain Terracotta Pots

I have had the pleasure of using Sonder Digital for quite a while now. The whole team seem to be able to cover every eventuality - from geekish technical stuff, design, social media and any problem that might arise. Whether contact is made by email or over the phone, their response is always speedy and they are great people to do business with. I guess the bottom line is that since using Sonder, my sales have rocketed. Definitely recommend.

Oleo Bodycare

I've worked with Sonder for around eight years, almost on a daily basis, and cannot recommend them highly enough. They are an incredible team, friendly, easy going & extremely knowledgeable, nothing is too much trouble for them, they are just an absolute delight to work with.

Sitting Spiritually of Lyme Regis