How to Create a Content Strategy to Win Hearts and Blow Minds

From identifying your business goals to pinpointing your audience, here’s a helpful guide to creating a knockout content strategy.

The basics of creating a content strategy

1. Establish goals
2. Get to know your audience
3. Review existing content
4. Choose your content type
5. Brainstorm content ideas
6. Publish and manage your content

Whether you’ve just started assembling the building blocks of a content strategy, or you already have a seemingly watertight plan in place—it’s never a bad idea to reevaluate, refine and revamp your processes to make sure your online marketing is working as best it can for you and your business.

Your customers will be forever receptive to informative and engaging content, and no matter how successful you think your output is, there’s always room for improvement.

So, let’s dive into the weeds, folks, and establish what exactly a content strategy is, why your business should never leave home without one, and figure out exactly how to devise your marketing master plan.

Establish your goals

So many questions, but this one’s key. What are your business objectives for developing a content marketing plan? Why do you want to produce content and create a content marketing plan?

Establishing your intent is vital before you begin planning, and will simplify the task of putting together a successful strategy.

Review existing content

The most common feature of a content strategy, particularly for a new business, is blog posts. To ensure you’re covering the right topics, however, or if you want to branch out into new formats, you might choose to run a content audit. This is an effective method of assessing your top-performing and lowest-performing content—data you can use to inform which direction to take next.

For those business that already have a blog on their website, a content audit will help tighten your strategy. You can then determine what resonates best with your audience, utilise keyword research, pinpoint gaps in relevant topics, and brainstorm fresh new content ideas. This will also give you the foundations for an ongoing content review of your blog output, ensuring all your pages are still relevant, high-quality, and useful to your audience.

Brainstorm, publish and manage your content

Once you’ve brainstormed your ideas for content, it’s time to put your marketing plan into action. This should go beyond the types of content you'll create – it should also cover how you'll organize your content.

With the help of a content calendar, you'll be able to create a well-balanced and diverse content library on your website, ensuring everything you publish is relevant, on brand, and hitting all those essential SEO-friendly keyword markers.

The more your strategy grows and develops, it's a good idea to organise all your content ideas into a spreadsheet to create structure for the many threads of your plan. Include tabs and linking pages, note all your keyword research, and make checklists for all the media you've published. This will give you a tangible grip on your content strategy and enable your plan to remain effective in the long term.

How can we help?

Devising a winning content strategy can seem like a daunting task, and there’s certainly no quick solutions to creating an effective plan. 

With the help of our expert team of digital marketers, however, with plenty of experience and know-how in the field, we can formulate a content strategy that works for you and your business. Why not drop us a line?

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